4.5 Million Video Views. 400+ Hours Watched. 28 Million Paid Campaign Impressions.
Building upon the success of BBQuest, Hahn and Beef Loving Texans sought to deepen engagement and celebrate beef's versatility. My role focused on crafting and executing the advertising strategy that amplified the 'Ultimate Beef Loving Texan' campaign.
Strategizing, Executing, Reporting, Iterating
This initiative, as detailed here, aimed to unite beef fans across Texas, highlighting its nutritional value and culinary appeal. I contributed to driving awareness and participation through strategizing and uploading campaigns across TikTok, Meta, Programmatic, Traditional Radio, Pinterest, YouTube, and more. This campaign was about more than just ads; it met Texans where they were at.
Across the span of a year, we iterated on the campaigns’ success through the promotion of recipe content from the competition winner, ensuring continuous engagement and solidifying beef's place in the daily lives of Texans.