My Texas Future's mission to enhance economic opportunities through postsecondary education resonated deeply. Education is a passion of mine, as I volunteer for Victory tutoring once a week and continue to mentor students at UT.

My contribution for this campaign focused on driving digital engagement, resulting in a 49% new web users, 44% web sessions, and 59% of quiz completions resulting from clicks from our digital efforts—all within a six-week period. This campaign proved the power of targeted digital outreach in achieving statewide educational goals. I achieved these results through audience segmentation, platform optimizations, and client conversations.